In this age of digital assets, Airbnb, an accommodation company doesn’t own a single hotel; Uber, a transportation phenomenon, doesn’t own a single taxi; YouTube doesn’t own a single production studio.
What these companies do have are Digital Assets: the collection of software, images, videos, algorithms, and documents on their websites that has enabled them to grow phenomenally, providing a service that people readily pay for.
Increasingly, users are looking for an “immersive” experience before they buy a product or service. For example, real estate agents offer 360° views of the property online to prospective buyers, Google and Bing maps provide street, bird’s-eye, and satellite views of a property. High end clothing chains provide an online “Fitting Room” where customers can try their merchandize.
All of the above is made possible with digital assets: images, videos, snazzy animations, attractive brochures and such. And increasingly, the business value is driven by an intelligent, intuitive organization and presentation of a company’s products and services using digital assets: in the cacophony of digital free for all, if your digital marketing isn’t heard or seen, your business may not grow!