Vision Information Transaction AG

Partners Category
Software Product Company
Aarau, Switzerland

Vision Information Transaction AG (VIT) develops and markets the Picturepark Digital Asset Management (DAM) Platform.

Picturepark is a cloud-based software solution used by companies to automate the organization, distribution, and integration of their digital assets. This includes images, videos, documents, product records, taxonomies, metadata, and much more. The Swiss developer, with subsidiaries in Austria and the United States, has been providing its software internationally since 2000 with implementation carried out directly and via a well-established partner network.

Iknow has been working with the Picturepark product since 2014.

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Product Overview

Picturepark Content Platform

Through the Picturepark Content Platform, you connect, manage, and route your content, via API and user interaction.

Picturepark Digital Asset Management (DAM)

Whether images, videos, documents, product records, taxonomies, or metadata: thanks to innovative technologies such as Adaptive Metadata and Business Rules, content of any kind can be automatically structured, classified, and semantically linked. This creates the necessary foundation for omnichannel distribution and integration of all content. Enabled via the API, SDKs and existing connectors into third-party systems such as commerce applications, CMS and other systems.

Designed API-first and based on state-of-the-art technologies, Picturepark combines the primary benefits of digital asset management (DAM), product information management (PIM) and Headless Content Services into a versatile platform that can be extended wherever required.

Picturepark's strengths include:

  • Adaptive Metadata. Picturepark distinguishes itself from its competitors by providing its customers with comprehensive and scalable metadata design and assignment capabilities that can be architected to support complicated data structures and can comprise multiple levels of security hierarchy (termed “adaptive metadata”).
  • Granular Access Structures. Every data field, system setting, and user interface screen (panel) is controllable and can be turned on/off based on a comprehensive permissioning structure.
  • API-Based Integration. Picturepark has a rich set of APIs, including pre-built data connectors, for integrating with internal and third-party systems. As one of Picturepark’s top technology partners with deep technology integration experience, Iknow can build custom integrations with nearly any internal or external system.
  • Value for Technical Capability. Picturepark is based on enterprise-grade technologies and delivers the best value for technical features compared to its competitors in the digital asset management market.